Business tactics can vary in each location, depending on what your location provides your business can be something it couldn't be in another. For instance, If i wanted sell a selection of fresh fish, then one would assume you would have to be next to a harbour. I've seen lots or different businesses over my years of business experience, but nothing gets me quite as excited as watching a surfing business like Zumajay open it's doors.
I just find it remarkable that in the freezing cold UK that we can have thriving surf shops. I mean surely they close through at least half of the year, it must be too cold! Unless they are selling alot of super thick wetsuits to stop frostbyte!
I do think it is a great thing that these businesses are thriving, and I look forward to testing out my own surfing ablilites, when the weather warms up, of course!