Being approachable as a business is extremely important. There are many ways to achieve this goal, and you shouldn't take it lightly. So what can you do to make sure that your business is take seriously and that you seem aproachable and friendly. It's not all about making your office interior snazzy, and it's not about getting some bespoke gating for the outside of the building. It's more about trying to take things to the next level.
Your online presence and branding is the most important thing to worry about. You don't want to seem like every other business that just silently continue to trade. You want to come across as transparent as possible. This means being active in the online space. You can do this by using social media and also by creating a blog. Blogs are a great way to keep people updated with whats going on in the company. You don't want to make the mistake of leaving your blog and social media accounts inactive for decades.
Your social media presence is important too. Making sure that you remain friendly, helpful and social is a great way to put your business into a good light. Everyone loves a company that they can talk to, and if you're actively online and answering questions then good for you.